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GEO basics

What is GEO / AI SEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is AI SEO for ChatGPT, Claude, Gemini, and Perplexity — making sites easier to crawl, trust, and cite.

omiGeo Updated 2026-07-23

GEO — also called AI SEO or AEO — is the practice of making websites easier for generative AI systems to find, understand, trust, and cite.

Traditional SEO targets ranked blue links. GEO / AI SEO targets crawlable, structured, answer-ready pages — plus AI bot access, llms.txt, clear entity identity, and citeable passages.

What GEO covers

  • Crawl & AI access — robots.txt for GPTBot, ClaudeBot, PerplexityBot, Googlebot
  • Discovery — sitemaps and llms.txt
  • Structure & schema — titles, headings, JSON-LD
  • Answer-first content & trust — FAQs, freshness, entity consistency

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