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GEO basics

What is GEO (Generative Engine Optimization)?

GEO is Generative Engine Optimization — making websites easier for ChatGPT, Claude, Gemini, and Perplexity to crawl, trust, and cite.

omiGeo Updated 2026-07-21

GEO is the practice of making websites easier for generative AI systems to find, understand, trust, and cite.

Traditional SEO targets ranked blue links. GEO targets crawlable, structured, answer-ready pages — plus AI bot access, llms.txt, clear entity identity, and citeable passages.

What GEO covers

  • Crawl & AI access — robots.txt for GPTBot, ClaudeBot, PerplexityBot, Googlebot
  • Discovery — sitemaps and llms.txt
  • Structure & schema — titles, headings, JSON-LD
  • Answer-first content & trust — FAQs, freshness, entity consistency

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