AI SEO is the practice of making your website easier for AI answer engines — ChatGPT, Google AI Overviews / Gemini, Perplexity, Claude — to find, understand, trust, and cite. It overlaps with classic SEO and is also called GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization).
AI SEO vs classic SEO
- Classic SEO — rank in blue-link results; clicks from Google/Bing.
- AI SEO / GEO — become eligible to be retrieved and named inside generated answers.
Fundamentals still matter (crawlability, content quality, authority). AI SEO adds explicit AI crawler policy, quote-ready answers, schema markup, and often llms.txt.
What to optimize first
- Let citation crawlers in — allow OAI-SearchBot, ChatGPT-User, Claude-SearchBot, PerplexityBot where you want citations (training bots like GPTBot are a separate choice).
- Ship answer-first pages — H1 as the question; first paragraph is the direct answer.
- Add schema markup — Organization + FAQPage (and Article where relevant), matching visible text.
- Get indexed — Google Search Console and Bing Webmaster Tools.
- Earn mentions — third-party pages that name your brand + domain help AI systems corroborate you.
AI SEO tools
People searching for “AI SEO tools” usually need either a technical readiness scanner (can bots crawl and parse this URL?) or a visibility monitor (are we mentioned for these prompts?). omiGeo is the first type: free AI SEO / GEO score on any public URL, then an optional full fix pack.
See also our AI SEO & GEO tools shortlist.
ChatGPT SEO
“ChatGPT SEO” is AI SEO focused on OpenAI’s products: allow OAI-SearchBot, keep Bing-friendly indexing, and publish citeable FAQs. Step-by-step: Get cited by ChatGPT.
FAQ
Is AI SEO the same as GEO? Same job, different labels. GEO/AEO/AI SEO all target answer engines.
Will schema markup alone get me cited? No — schema helps parsing; crawl access, rankings, and authority still dominate. Details: schema markup for AI citation.
How do I check my AI SEO readiness? Run a free scan on omiGeo.
Try it with omiGeo
Paste your URL for a free AI SEO / GEO readiness score — unlock the full technical report for $3.99 when you want the fix pack.