omiGeo
Guide

GEO vs SEO (AI SEO) — what’s the difference?

Classic SEO optimizes for rankings; GEO / AI SEO optimizes for ChatGPT, Gemini, and other answer engines that cite sources.

omiGeo Updated 2026-07-23

SEO optimizes for rankings and clicks. GEO — often called AI SEO — optimizes for generative engines that summarize and cite sources.

Overlap

  • Crawlable pages, clear headings, helpful content, schema, sitemaps

GEO goes further

  • Explicit allow rules for AI crawlers
  • llms.txt and quote-ready FAQs
  • Citeability cues aimed at assistants

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