To get cited by Gemini, Perplexity, or Claude, allow each product’s retrieval/search crawlers, publish answer-first pages in HTML, stay indexed in the indexes those products use, and build consistent brand/entity signals with third-party corroboration.
Why this happens
Each assistant has its own retrieval path (Google-influenced for Gemini/AI Overviews, Perplexity’s index/crawl, Anthropic search bots for Claude). Blocking that path — or publishing JS-only shells — removes you before quality even matters.
Step-by-step (all engines)
- Allow multi-bot access — Googlebot / Google-Extended (policy-dependent), PerplexityBot, ClaudeBot / Claude-SearchBot, plus OpenAI search bots if you want ChatGPT too.
- One question → one page with a direct answer in the first paragraph.
- Fact density — specific claims, dates, examples; avoid vague marketing copy.
- Schema + sitemap — FAQPage/Organization; submit sitemaps to Google (and Bing for ChatGPT overlap).
- Entity consistency — same brand name, About page, contact, logo, sameAs links.
- Off-site proof — reviews, directories, reputable articles that repeat your definition.
Engine notes
- Gemini / AI Overviews — strong Google index + helpful content + structured data still matter.
- Perplexity — often cites fresh, clear specialist pages; keep dates updated.
- Claude — allow Anthropic search/user agents; write lucid, well-structured sections.
Common mistakes
- Optimizing only for one bot
- Assuming a Google rank alone equals multi-engine citation
- No quotable “definition” paragraph for your product or topic
FAQ
Do I need separate sites per engine? No — one strong technical + content foundation covers most engines.
What should I measure? Monthly prompt tests per engine + crawl allowances in a GEO report.
Try it with omiGeo
Scan with omiGeo to see AI crawler access, structure, schema, and trust gaps in one score.