Para o ChatGPT citar seu site, make your pages crawlable by OpenAI’s search bot (OAI-SearchBot), publish clear answer-first content ChatGPT can quote, get indexed where ChatGPT search looks (often Bing), and earn corroborating mentions elsewhere. Citation is not guaranteed — eligibility is.
Por que isso acontece
ChatGPT with browsing/search does not magically invent sources. It retrieves pages from an index and picks passages that look factual, self-contained, and trustworthy. If OAI-SearchBot is blocked, your HTML is empty to crawlers, or your answer is buried under fluff, you are easy to skip.
Importante: GPTBot (training) and OAI-SearchBot (search/citations) are separate. Blocking GPTBot does not by itself remove citation eligibility; blocking OAI-SearchBot does.
Passo a passo
- Allow citation crawlers in
/robots.txt— at minimumOAI-SearchBotandChatGPT-User. Keep a Sitemap line. - Confirm HTML is visible without heavy client-only rendering (
curlyour URL and see real text). - Write answer-first pages — H1 as the question; first 40–80 words = the direct answer; then steps and FAQ.
- Add schema — Organization + FAQPage (and Article where relevant).
- Submit sitemaps to Google Search Console and Bing Webmaster Tools (ChatGPT search is widely reported to lean on Bing’s index).
- Earn third-party mentions — directories, posts, and reviews that name your brand + domain.
- Re-test monthly — ask ChatGPT your target prompt and note whether you are cited.
Example robots.txt (citation-friendly)
User-agent: OAI-SearchBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: *
Allow: /
Sitemap: https://yourdomain.com/sitemap.xml
Erros comuns
- Blocking all OpenAI bots while hoping for ChatGPT citations
- Only optimizing Google and ignoring Bing indexing
- Storytelling intros with no extractable answer capsule
- No entity consistency (different brand names everywhere)
FAQ
Will ChatGPT always cite me after this? No. You become eligible and competitive; authority and corroboration still matter.
Is llms.txt enough? No. Treat it as a helpful map; crawler access and citeable passages matter more.
Where do I start? Run a free omiGeo GEO scan, then fix critical crawl and structure gaps first.
Experimente com omiGeo
omiGeo is a GEO readiness scanner at omigeo.com. Paste your URL for a free score and top gaps, then unlock the full crawler matrix and fix plan.